Bangalore International Centre had arranged a Book Launch of “Indianomix- Making Sense of Modern India” authored by Mr. Vivek Dehejia and Ms. Rupa Subramanya on Wednesday, 17th July, 2013 at 6:30 pm. The event was moderated by Dr. Vinod Vyasulu, Advisor, Centre for Budget and Policy Studies.
Dr. Vyasulu read few excerpts from the book and stressed that the book was gripping, powerful and illuminating- a must read for anyone who wished to understand why India behaves the way it does. It attempted to understand India by applying principles/ methods of economics. To understand the sense behind India’s apparent chaos, the authors had woven interesting stories from different walks of life on behavioural economics- as it tried to comprehend why and how people behave the way they do.
The question-answer session that followed was very interesting and illuminating. All in all it was an event that pulled together highly networked people under the same roof.